What Big Companies Get Wrong About AI
Why most AI initiatives fail and what actually works in the real world.
Senior Director in the Global AI Office at NTT DATA. I lead enterprise AI strategy and adoption, helping global teams and clients turn fast-moving AI technology into real commercial value. Outside of work, I build a few small ventures of my own.
My work sits between fast-moving AI technology and the enterprise teams who have to position, sell, and adopt it. Commercially focused, practical over theoretical: strategy, adoption, and operating models that hold up in real organisations.
I help enterprises turn AI into real business outcomes: setting direction on enterprise AI strategy, guiding adoption across global teams and clients, and advising senior leaders on where AI creates real commercial value.
Over the past three years, the work has supported $300M+ in enterprise AI opportunities and total contract value, and guided $50M+ in AI program investments across global initiatives.
As a member of the Forbes Technology Council, I write on enterprise AI: why pilots stall, how partnerships last, and how AI-driven insight improves operations.
Short, practical books on putting AI to work, written from the same day to day experience as the Forbes pieces. The first two are out in Kindle and paperback, with three more Kindle editions in the WorkSmartHQ AI Business Guides series.
Why most AI initiatives fail and what actually works in the real world.
How to create an AI-powered assistant that thinks, plans and executes with you.
A step-by-step plan to go from ideas to results in just five days.
Save time, win more jobs and run a more efficient business with AI.
A step-by-step guide to save time, work smarter and grow your business.
The consolidated list: strategy through to adoption, platforms, and the commercial models behind them.
Same instinct as the day job, at a smaller scale: take something complicated (AI at work, backup power, heat and cold, or home water) and turn it into a clear, self-serve tool with honest sizing and guidance instead of hype. Four small ventures, all built and run alongside NTT DATA.
AI playbooks, agent blueprints, and spreadsheet tools for small businesses, built for realtors, investors, mortgage brokers, clinics, and other owners who want AI that saves time without needing to code.
Portable power, sized right. Backup-power sizing calculators and buying guidance that match the right battery and capacity to your home, before you spend.
Saunas and cold plunge, explained properly: what size you need, what heater and breaker it requires, and how much space it really takes.
Home water treatment without the guesswork: sizing calculators and clear guidance for softeners and filtration, matched to your water and your household.
Find me online
One place for everything: professional profile, writing, code, and social.
The best way to reach me is LinkedIn.
If you're working on enterprise AI, adoption, or building something practical, connect there and take a look at the Forbes pieces and ventures above.